Google Payday Loan Algorithm 2.0 Launched

Google has confirmed that they have launched a new algorithm update to their Payday Loan algorithm updating for this weekend.

This algorithm is specifically aimed at " very spam queries " and not related algorithms Panda or Penguin. A spokesman for Google said:

The weekend started rolling out a new algorithmic update. The update was not Panda or Penguin - it was the next generation of an algorithm that initially launched last summer to queries very spam.

This comes with no surprise to most SEOs and webmasters who see space. There was a tremendous rumors and signal of a major upgrade of the weekend , intensifying in the past couple days as webmasters began to look at their analysis and updating has continued to roll through Google.

The original algorithm Payday Loan up almost a year ago , on June 11, 2013. At the time, Matt Cutts of Google said the algorithm impacted roughly 0.3 % of U.S. queries but Matt said it was as high as 4 %  for Turkish queries, where Spam web is usually higher.

Google told us this specific update is an international roll-out and affects different languages ​​in varying degrees, but this affects queries in English by about 0.2 % to a noticeable degree. Here is a copy of the video when Matt Cutts of Google announced the update was coming back in 2013: